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Spudsy up-cycles sweet potatoes that are typically considered waste.

Founded by Ashley Boeckle in 2014, Spudsy up-cycles sweet potatoes that are typically considered waste or imperfect, and makes delicious baked snacks like puffs and french fries.

Ashley’s passion with better-for-you consumer food products inspired Spudsy’s obsession to build a brand they know everyone is going to love. 

Spudsy, an award winning better for you snacking brand, wanted to create a new line extension to offer consumers the choice of their legendary puffs with new Sweet Potato Fries.  



Primary Packaging Design
Secondary Packaging Design
Font Selection
Pantone Exploration
Character Development


Our challenge was to create an all-new packaging  direction for their new fries, that captured the original design ideas and characters but with a fresh new approach. 


We spent time with Ashley and the talented team at Spudsy to understand the differences in the new line, and flavor direction. We then applied that to new designs to bring the bags to life. 


Sandy Yang — Creative Director
Lead Designer — Megan Forbes

So happy! Thank you for the direction you have given us we are obsessed with our fry packaging!

— Ashley Boeckle, Head Spud!