FOUNDER & CREATIVE DIRECTOR
HERE began as an idea in 2016 while Alex was founder & CEO of Juice Served Here, a beverage company in Los Angeles. The process of creating a brand from scratch, the process and collaboration that entails (branding, multi-channel execution, physical space and interior design, formulations and innovation etc) paved the thinking that perhaps we could do this for others.
From Bristol, UK, Alex’s career in marketing spans 20 years including stints at G-Star RAW, Forager Project, Trade Shows and regular collaborator with Matte Black Agency.
Sandy Yang joined the HERE team in 2018, and also journeyed with Juice Served Here in the process. A true design purist, Sandy has cemented herself as part of the furniture when it comes to making ideas and visuals come to life!
15 years in marketing does things to you. It forces you to dig deeper into why brands do what they do, and who the people are behind those ideas. How does it make you feel? The edge between understanding and discovery is what gets us excited. Is it true that great minds think alike? Our job is to grasp the early majority by being vigorously curious about solving legacy challenges and creating the new normal before it’s normal.
At our core, we 'get off' on brands and great design!