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Rowdy Mermaid

Founded by Jamba in 2013, Rowdy Mermaid set out to make Kombucha in a totally transparent way.

Rowdy Mermaid Kombucha is science backed, and has completely controlled the amount of sugar its its products making it completely safe for adults and kids to drink. Not to mention the flavor profiles are linked directly to organic ingredients grown and often foraged to create one of the best kombuchas on the market.



Visual Strategy
Brand Identity
Brand Messaging
Brand Guidelines
Digital Strategy
Website Design
Website Development
Content Strategy
Art Direction
Content Production
Art Direction


Jamba invited us to help identify what makes Rowdy… well… Rowdy! Our approach was to identify the healthy systems that Rowdy relates to (Food, Environment, Health, Culinary Science, Community & Exploration) and through deep immersive sessions with key stake holders to crafted stories that tie to these systems.


The result is a visual strategy that permeates throughout the entire Rowdy Mermaid brand in every touch-point — Internal communications (brand presentations, brand guide, magalog) and external broadcast efforts (emailers, social media strategy, website design & build, sales materials, etc.


Creative Director, Investor — Alex Matthews
Art Director — Sandy Yang
Designer — Ben Booth
Copy — Dana Covit

HERE Studio exceeded our expectations with creating a new visual strategy for our brand and giving us clear direction on how to execute it over the coming years.”
— Jamba Dunn, Founder & CEO