Food could be the problem, but it could also be the solution.
In 2012, Billy Bosch was driven by the search for high quality nutritional food that was convenient, a look at what was out there proved dizzying — too much sugar, too little taste. Too chalky, too artificial, too many fillers. Too much or too little. We wanted to do it differently. Billy aimed to reset the standard. Iconic was born to empower people in their personal journey. To motivate them to choose better, eat better, and live better. Iconic stands for celebrating our choices and our bodies. Simply put, iconic believe that becoming your own icon means becoming your best self.
DELIVERABLES
Brand Foundations
Consumer Research
Brand Strategy
Mission, Vision, Values
Reason for Being
Copy
Brand Identity
Packaging
Secondary Packaging
Website Design
Website Development
Shopify Development
Animation
Illustration
Visual Language
Brand Guide
Internal Presentation
THE BRIEF
Complete rebrand of Iconic, Its products and digital experience across all channels.
OUR APPROACH
A halo project for here, we deployed our full range of capabilities to re-brand iconic for launch in the fall of 2021.
TEAM
Executive Creative Director - Alex Matthews
Creative Director - Sandy Yang
Creative Director - Jason Bleick
Designer - Seth Gouker
Brand Strategist - Taylor Harrell
Web Design - Thomas Williams
Digital Development - Riley Arntz
“We loved working with the team at HERE on the initial brand identity work so much, we expanded their scope across the entire brand as agency of record for 2021/2022.”
— Tom Acuri, CEO & President
