Picnik crafts better-for-you products that taste amazing with the cleanest ingredients.
Founded in 2012 by Naomi Seifter, who is passionate about making revolutionary, one-of-a-kind products that enhance a healthy lifestyle. Naomi believes eating well doesn’t have to mean sacrificing fun or flavor. We concur!
Picnik is sold in all Wholefoods Market locations and 1000’s of outlets across the US. Picnik also owns and operates retail cafe concepts in its home town of Austin, Texas.
Packaging Hierarchy + Design
HERE was asked to developed a unique range of non-dairy creamers to be told in across the the US in Target. We pulled design elements of the retail brand and existing multi-serve milks with a goal was to establish Picnic as the leader in the organic non-dairy creamer space, with exceptional quality products and clear narrative around wellness and function.
To do this we positioned the range of Creamers to be premium look and feel, while remaining close to its roots in Austin. We injected some fun tag lines and copy with compliment the visual identity for this line up.
Creative Director — Alex Matthews
Art Director — Sandy Yang
On launch of the this new product, Picnik secured distribution with all Target, Wholefoods Market and Sprouts locations.
“Alex and the team at HERE Studio worked tirelessly with us to create attractive packaging that resonated with buyers.”
— Naomi Seifter, CEO & Founder