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Fitlife Foods

Fitlife offers delicious meals that are convenience driven, delicious and exceptional quality.

Founded in 2012 by David Osterweil, Fitlife Foods owns and operates 15 Fitlife Foods flagship retail locations offering healthy, freshly prepared meals that can be picked up in-store, or delivered to homes across Florida. 

Their mission is empowering and inclusive, because they know evertyones “more of what you want” looks different. Fitlife Foods Powers you to do more, so people can get more of what they want, in every way, every day.



Brand Strategy
Brand Identity
Brand Messaging
Brand Guidelines
Digital Strategy
Website Design
Website Development
Content Strategy
Art Direction
Content Production
All Packaging
Product Photography


HERE Studio was invited by David to re-think the brand overall in terms of brand strategy, visual identity, voice and content.


Our approach was to spend extensive time with the FLF team during immersive sessions to grasp the north-star off the brand, while updating the brand assets which included brand guide (type, fonts, word marks), all packaging, website platformed on Shopfiy, all printed assets and space design for locations in Florida. 


Creative Director — Alex Matthews
Art Director — Sandy Yang
Brand Storytelling — Dana Covit

Alex and the team at HERE provided us with a new look and focus across our entire brand and the results are superb.
David Osterweil, CEO