JUICE Served Here created a cult like following by applying unconventional thinking to the JUICE category.
Founded in 2012 by Alex Matthews, JUICE Served Here was a premium beverage company that sold cold pressed juices, tonics, smoothies and shots. Sold through a network of 13 juice bars, on-line for home delivery and via 8500 points of distribution including Whole Foods, Sprouts, The Coffee Bean & Tea Leaf and Noahs Bagel to name a few.
JUICE Served Here was created by Alex Matthews with support from Sandy Yang and Jason Bleick with a vision to create a clean, simple brand that allowed the products to shine.
As we developed the brand, our goal was to establish JSH as the leader visually, with exceptional quality products, well designed interiors and clear narrative around wellness.
To do this we positioned JSH as the brand who you partied with, but also hiked with. We injected a more fun, less preachy vibe with tone, messaging and visual identity that was crisp and modern.
Founder, Creative Director — Alex Matthews
Art Director — Sandy Yang
COO — Danielle Calabrese
Winner 2017 Rising Star Award — BEVNET