Visible Ventures champion overlooked entrepreneurs by addressing unmet needs within the consumer and technology industries. The companies in their portfolio are led by founders who represent the diversity of today's and tomorrow's consumers.
As a prominent and respected figure in the early-stage consumer venture capital space, Visible Ventures are leading the charge in supporting the evolution of the consumer industry. They specialize in backing innovative and diverse teams that create exceptional consumer experiences and the cutting-edge technologies that drive them.
BRAND + WEB STRATEGY
COLOR PALETTE GUIDELINES
BRAND STYLE GUIDE
WEBSITE DESIGN + DEVELOPMENT
Visible Ventures decided to rebrand from Victress Capital to emphasize their dedication to supporting entrepreneurs from underrepresented communities. With this goal in mind, they enlisted HERE Studio to create a new brand identity and website that aligned with their mission. The rebranding and new name reflect their ongoing commitment to cultivating a more equitable startup ecosystem and providing equal opportunities for future entrepreneurs.
The creative team began by gaining a comprehensive understanding of Visible Ventures' values, objectives, and target audience. They then developed an all-encompassing branding strategy, which included a new suite of logos, typography, color palette, and website design and development.
The outcome is an eye-catching brand identity that effectively communicates Visible Ventures' commitment to advancing diversity and equality in the startup ecosystem. The new website design features a modern and user-friendly interface that showcases the company's portfolio and investment philosophy while delivering an exceptional user experience.
Creative Director — Alex Matthews
Creative Director — Sandy Yang
Branding Design & Dev Lead — Chris Cogswell