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Journal

Penfield USA — Small People Big Space

July 15th, 2022


Creative Director and owner Tom Duncan of Penfield, London invited our founder Alex Matthews to collaborate on Penfield USA's latest campaign - SMALL PEOPLE BIG SPACE - by taking 5 friends and 5 motorcycles across California's Sierra dessert to the Alabama Hills to shoot for 2 days.

The idea for the campaign rooted in dual sport motorcycles, Penfield's fall collection purposed for the outdoors and the biggest, badass desert backdrops imaginable.

The results are in the film, and with the help of Carlos Gill (DP) and they are spectacular!

Enjoy, and be sure to check out our work HERE.

Alex - Founder HERE Studio

www.penfieldusa.com