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A New Line of Candy for a Beloved Cupcake Brand in Los Angeles.

Started in Beverly Hills in 2005, Candace's sophisticated take on the classic American cupcake made Sprinkles an overnight bakery sensation. Candace's cupcakes, made from the best ingredients and baked fresh throughout the day, inspire long lines of devoted fans as well as accolades from the likes of Oprah Winfrey, Blake Lively, Katie Holmes, Ryan Seacrest and Barbra Streisand. Today, Sprinkles has 31 locations nationwide, including 15 Cupcake ATM's.


Brand Strategy

Brand Identity

All Packaging

Brand Messaging

Brand Guidelines

Digital Strategy

Website Design

Website Development

Content Strategy


Art Direction

Content Production


Sprinkles CEO Dan Mesches invited HERE Studio to work alongside the Sprinkles team to develop a new line of candy set to launch in 2021.


Sprinkles Candy features a line-up of candy inspired by the line’s most beloved flavors like Red Velvet, reinvented as chocolate bars, popcorn and gummies. Our approach was to develop a unique shape for the initial product launch, and create an iconic new chapter to the Sprinkles story.


Creative Director — Alex Matthews

Art Director — Sandy Yang

Graphic Designer — Megan Forbes

Copywriting — Dana Covit, Diane Lieu