Brand evolution - Forager Project

 
 

Client: Forager Project

Year: 2018

Scope: brand design + packaging

Creative Director: Alex Matthews

Photo Aug 13, 1 45 20 PM.jpg

FORAGER PROJECT

Alex Matthews was invited by Stephen Williamson to join Forager Project as Chief Marketing Officer in January 2018.

Stephen, a visionary force, has a long history with CPG beverage at Odwalla and since 2013, with rapidly growing non-diary food company Forager Project.

Forager Project is an organic, plant-based California crafted food company. Forager Project make exceptionally great tasting Cashewgurt®, Cashewmilk, Probiotic Drinkable Cashewgurt®, Cultured Smoothies and Organic Leafy Green Tortilla Chips.

Alex, along with the talented Hannah Ells and Sandy Yang (previously with Juice Served Here) set out to achieve the brief set by Stephen. Increase turns on the shelf by unifying the product line up, improving visual appeal on the shelf and activating amplification channels by creating and implementing a holistic strategy.

 
 
Family-Hero-010419.png
Photo Jul 17, 1 18 21 PM.jpg
Microguide-cover-2.png
JvP_060718_137.png
Photo Aug 14, 2 37 39 PM.jpg
Vehicle-Mock-up-v6_07.png
Photo+Aug+12,+3+34+58+PM.jpg
Screen Shot 2018-10-22 at 1.45.27 AM.png
Photo Aug 11, 4 08 07 PM.jpg
Foragermag-spread-FoodMatters.png
5-oz-Chip-Bag-Wasabi-Greens.png
4-oz-Dairy-Free-Yogurt-Lime.png
Screen Shot 2018-10-17 at 12.00.33 AM.png
Photo+Jul+22,+2+20+44+PM.jpg
Yogurt-Family-Stack-of-5.3-oz.png
Microguide-cover-7.png
BANANA STRABERRY-12 OZ.jpg
5.3 oz Dairy-Free Strawberry_mag.jpg
IMG_7026.png
48-oz-Bottle_Hero_Plain_mag.png
Photo Aug 14, 4 43 32 PM.jpg
Vehicle-Mock-up-v6_side.png
Foragermag-spread-1.png
GreensChips_Edit_V2.jpg
Microguide-cover-4.png
Pasta_Edit.jpg
Photo Mar 30, 2 01 06 PM_Edit.jpg