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PACKAGING DESIGN for COCOKIND
Art Direction
by Sandy Yang + Alex Matthews


Cocokind was founded in 2014 by Priscilla Tsai. Her mission was to provide clean, conscious and accessible skincare, that empowers women! Today, along with her close in-house team, she’s built a loyal online community who she credits as being very much a part of the evolution of the brand. Recognized by Whole Foods for setting the standard in clean beauty, the brand continues to make socially impactful strides by supporting female entrepeneurs through the Cocokind Impact Foundation.

When working through the rebrand process with the Cocokind team (Priscilla, Shirlene, Kelly, Caroline, and Lauren), we held true to their values and created a look that was still accessible, fun and visually relevant to their ethos! Here’s to the unstoppable women at Cocokind.